What is a Lanyard and How Can it Help You

History of the Lanyard

The earliest historical mention of a lanyards is from 15th century France. The word “lanière” referred to a thong or strap apparatus. In the French military, lanyards were used to connect a pistol, sword or whistle (for signalling) to a uniform semi-permanently.[1] Lanyards were commonly used by cavalry and naval officers at sea. The reason being that a pistol lanyard could easily be removed and reattached by the user while staying connected to the pistol whether it is drawn or in a holster.

In the military, lanyards of various colour combinations and braid patterns are worn on the shoulders of uniforms to denote the wearer’s qualification or regimental affiliation. In horse regiments, lanyards were worn on the left, enabling a rider to pull a whistle from the left tunic pocket and maintain communication with his troop. Members of the British Royal Artillery wear a lanyard which originally held a key for adjusting the fuzes of explosive shells.[2]

So whilst lanyards might seem like a modern phenomena they are something that has a long history but which has adapted to remain relevant.

How Can a Lanyard Help You

As mentioned in previous articles there are many applications for lanyards. The mainly applications include but are not limited to the following:

  • To carry keys
  • To carry identification
  • To carry a pistol (historically)
  • As military identification (historically)

Apart from promotional lanyards and the corporate use there are other uses for lanyards.

Electronics

These days many electronic devises require a lanyard or are enhanced by one. There are a plethora or devises such as cameras, mobile phones, MP3 players, and USBS flash drive which require a lanyard to prevent loss. Often they are branded which is a convenient way for companies to tie in a simple cost effective product with a more expensive devise. I am sure we have all see people with anyone of these devises hanging from their necks.

Corporate Uniforms

Many corporate uniforms now include a lanyard as well. By branding the lanyard they try to ensure that there is no clash with their corporate branded. There is nothing worse then seeing one of your staff in their uniform with the logo of another company around their neck. Worst still is if they have that of one of your competitors. So how better to promote branding continuity then to supply all the necessary branded items for your staff.

 

 

Custom Lanyards For Business

Custom lanyards are a great way to enhance your business identity at the work place. Customers may often visit your office or store and custom lanyards are another great way to imprint your corporate identity in there mind. The presence of a lanyard is often subtle and the effect it can have is subliminal. Being that a lanyard is a useful and practical product any association between it and your brand is positive.

Printed Silicone Wristband

Custom lanyards are available in a variety of materials and branding option. As discussed in previous post about lanyards material options include:

Branding options for custom lanyards include:

Sectional Silicone Wristbands Coloured

Studies have found that subliminal marketing is the most effective way to imprint your logo in a customers memory. Attaching your logo to useful and practical objects such as custom lanyards is a super effective way to further enhance the bond between your customers and your brand.

Contact Ezylanyards today for any questions regarding custom lanyards.

Lanyards and Other Promotional Product

It takes all sorts of promotional products to make up a promotional campaign. Just as it takes all the colours of the rainbow to make a rainbow. At Ezy Lanyards we have a huge range of promotional lanyards, wristbands, luggage straps and short straps to suit any promotional marketing campaign. We have everything form the basic Bootlace Lanyard; to our custom luggage straps. We basically have a lanyard for any occasion and price range.

However we are by no means limited to promotional power banks. As you may very well know Ezy Lanyards is part of a larger group of website operated by Ezypromos  is a supplier of a complete range of promotional products offering everything from promotional USB flash drives to customer apparel and workwear. So no matter what promotional product or gift you are after we can find it for you. In fact no order is too small (unless there is a supplier MOQ) and no product too hard to find. We can basically get you anything.

So next time you think promotional products think about US! Ezypromos (and Ezy Lanyard)

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