Market Forces Effect On Lanyards

You wouldn’t think that there would be too much in common between the humble lanyard and the market forces like exchange rates and geopolitical events like Donald Trumps trade war with China. You would not could not even start to imagine that would could effect the other. But the reality is it can. You see lanyards are manufactured in China. There are some small local manufacturers that do small quantities but the lions share are made in China. So when world events effect the currency market then they also end up effecting a product such as the little lanyard.

All manufactured products coming out of China are valued in USD. The USD being the all mighty American Dollar. The reason for this is because most raw materials are calculated in USD so it just makes it easier for the Chinese to price their manufactured goods in USD. Again there are some smaller manufacturers or non-export orientated factories that sell their goods in RMB, the Chinese currency, but they mainly service their domestic market. That said even factories that sell their goods in RMB are effected when there are currency fluctuations as the raw materials they buy are in USD.

So lately you would have noticed volatility in the currency markets. This is because the Chinese Government decided to devalue their currency the RMB in retaliation to American tariffs on their goods. This in turn spooked investors and causing them to flee fringe currencies like the AUD, or Australian Dollar, for the safety of the USD. So for a country such as Australia all the sudden they would find themselves paying more for imported goods such as custom lanyards. You see even custom lanyards can be effected by the policies of US president Donald Trump.

Luckily the price of custom printed lanyards is yet to go up. Indeed the good people at Ezy Lanyards are yet to raise their prices instead closing to absorb the cost. That said should this situation persist then you can expect all suppliers of custom lanyards to raise their price as well as any and all imported products. Lets hope that that doesn’t happen and that the AUD at least returns to a point above 70c against the USD.

Lanyards Never Go Out of Style

There are a number of promotional products which will always be a staple product. They are the kind of product that no matter what the technological changes or changes in fashion there will always be a use for them. One such product is the humble lanyard. Lanyards have been around for decades now and they never seem to go out of fashion. Just like other promotional products such as mugs, power banks, caps and pens they have been around for a long time now because they have a use. It is precisely their usefulness which has made them persist.

Promotional lanyards will always be popular for one main reason. You can put them around your neck. That is they are easy to wear and don’t clash with what the person is already wearing. Also they are extremely useful. You can literally attach anything to them from your keys, security passes, water bottles and the list goes on and on. Also from a promotional perspective they are a great item. They are inexpensive making them a no brainer for any marketing department. Also they are easy to brand. And when it comes to branding you can print almost any logo because you have both screen print and digital print options.

Lanyards for Rock Concerts

It is often thought that a lanyard is a boring item meant just for office workers and librarians. Nothing could be further from the truth. A lanyard is a versatile item that can be utilised across all industries and events. Apart from being practical for day to day uses, they are also great for concerts and events. One such event that are great for is rock concerts. It you have attended a rock concert or gone to see your favourite pop start at your local concert hall then you most certainly would have seen someone wearing a lanyards.

With large events such as rock concert it is important for attendees to be able to identify staff as those events. Any concert that you attend you will invariably see all sorts of support staff looking after the every needs of the concert goers. There are of course the ushers. How would anyone be able to identify the ushers without their lanyards and polo shirts with “staff” emblazed across them. Also how could trust their credentials without their ID attached to their lanyard.

People also inevitable get sick at these rock concerts which requires them to seek out the help of first aid staff. They too would require the staff to have identification would would necessitate a lanyard and an ID card attached.

So next time you go to a rock concert or a pop concert with Madonna, Tailor Swift or Metallica then look out for what the staff are wearing and you will see that a printed lanyard is not boring after all.

Lanyards and Other Promotional Product

It takes all sorts of promotional products to make up a promotional campaign. Just as it takes all the colours of the rainbow to make a rainbow. At Ezy Lanyards we have a huge range of promotional lanyards, wristbands, luggage straps and short straps to suit any promotional marketing campaign. We have everything form the basic Bootlace Lanyard; to our custom luggage straps. We basically have a lanyard for any occasion and price range.

However we are by no means limited to promotional power banks. As you may very well know Ezy Lanyards is part of a larger group of website operated by Ezypromos is a supplier of a complete range of promotional products offering everything from promotional USB flash drives to customer apparel and workwear. So no matter what promotional product or gift you are after we can find it for you. In fact no order is too small (unless there is a supplier MOQ) and no product too hard to find. We can basically get you anything.

So next time you think promotional products think about US! Ezypromos (and Ezy Lanyard)

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