Promotional Lanyards – #1 Branded Product for 2021

Are branded products a good idea for your business in 2021? Yes, it’s proven that branded products do make sense for your business.

Giving away branded promotional products have been a powerful marketing tactics for many years. While there’s no denying that people love free items, it was evident that branded products can acquire customers’ trust and loyalty.

However, there are plenty of branded products out there that can be overwhelming for anyone to look through. But one of the most popular choices for 2021 in terms of favorites, price and efficiency were promotional lanyards.

Why Lanyards Are #1 Branded Product For 2021?

Lanyards are popular business items that are used by everyone everywhere. They are commonly used to display ID cards for corporations, schools, conventions, trade fairs, hospitals and a lot more. However, not many people are aware that this simple item can create a huge impact to a business when used for branding and leveraging your company’s image.

Not only are they inexpensive and convenient, they are also very stylish and can be designed according to your marketing requirements. A customised lanyard gives a professional look to your brand while allowing the user to conveniently wear their ID cards or badges and feel safe and secure.

Indeed, promotional lanyards can win against other promotional products. A single lanyard can expose your brand to thousands, and even millions of potential customers. Most importantly, people will appreciate them because they have so many uses.

Types Of Branded Lanyards

Not all lanyards are created equal. With so many options, how do you choose the right promotional lanyards for your business? First, you need to identify the different types of lanyards. Here are some of the popular branded lanyards for 2021;


Bootlace makes showcasing your brand easy and smooth with its light and comfortable lanyards. It is budget priced, yet provides a variety of attachments, sizes and colours.


This lanyard is not only durable but can withstand lots of weight. It is thick, tough and comes in vivid colours and designs.

Polyester Ribbed

Bright and casual, this lanyard does not easily wear out and could immediately catch the eye. It’s a very popular marketing giveaway due to price and versatility.

Polyester Satin

Combining the advantages of polyester and satin, this lanyard will give your brand a casual, attractive and luxurious appearance. This promotional item is often vividly coloured and has sheen to make a memorable impact.


It offers a new level of detail and allows for full colour designs. This lanyard is suitable for anyone wanting a complex design yet superb look.

After choosing the type of lanyard for your brand, consider the size of your logo or message. Depending on the space available on the lanyard, you can add some information like your website, telephone number or a call-to-action.

Branded lanyards are no longer just a simple piece of material. It helps businesses achieve their marketing goals, make individuals look more professional and encourage team spirit among employees. The variety of lanyards may seem overwhelming. The key to a successful marketing is knowing your audience and their needs.

Promotional Lanyards

Lanyards Never Go Out of Style

There are a number of promotional products which will always be a staple product. They are the kind of product that no matter what the technological changes or changes in fashion there will always be a use for them. One such product is the humble lanyard. Lanyards have been around for decades now and they never seem to go out of fashion. Just like other promotional products such as mugs, power banks, caps and pens they have been around for a long time now because they have a use. It is precisely their usefulness which has made them persist.

Promotional lanyards will always be popular for one main reason. You can put them around your neck. That is they are easy to wear and don’t clash with what the person is already wearing. Also they are extremely useful. You can literally attach anything to them from your keys, security passes, water bottles and the list goes on and on. Also from a promotional perspective they are a great item. They are inexpensive making them a no brainer for any marketing department. Also they are easy to brand. And when it comes to branding you can print almost any logo because you have both screen print and digital print options.

What is a Lanyard and How Can it Help You

History of the Lanyard

The earliest historical mention of a lanyards is from 15th century France. The word “lanière” referred to a thong or strap apparatus. In the French military, lanyards were used to connect a pistol, sword or whistle (for signalling) to a uniform semi-permanently.[1] Lanyards were commonly used by cavalry and naval officers at sea. The reason being that a pistol lanyard could easily be removed and reattached by the user while staying connected to the pistol whether it is drawn or in a holster.

In the military, lanyards of various colour combinations and braid patterns are worn on the shoulders of uniforms to denote the wearer’s qualification or regimental affiliation. In horse regiments, lanyards were worn on the left, enabling a rider to pull a whistle from the left tunic pocket and maintain communication with his troop. Members of the British Royal Artillery wear a lanyard which originally held a key for adjusting the fuzes of explosive shells.[2]

So whilst lanyards might seem like a modern phenomena they are something that has a long history but which has adapted to remain relevant.

How Can a Lanyard Help You

As mentioned in previous articles there are many applications for lanyards. The mainly applications include but are not limited to the following:

  • To carry keys
  • To carry identification
  • To carry a pistol (historically)
  • As military identification (historically)

Apart from promotional lanyards and the corporate use there are other uses for lanyards.


These days many electronic devises require a lanyard or are enhanced by one. There are a plethora or devises such as cameras, mobile phones, MP3 players, and USBS flash drive which require a lanyard to prevent loss. Often they are branded which is a convenient way for companies to tie in a simple cost effective product with a more expensive devise. I am sure we have all see people with anyone of these devises hanging from their necks.

Corporate Uniforms

Many corporate uniforms now include a lanyard as well. By branding the lanyard they try to ensure that there is no clash with their corporate branded. There is nothing worse then seeing one of your staff in their uniform with the logo of another company around their neck. Worst still is if they have that of one of your competitors. So how better to promote branding continuity then to supply all the necessary branded items for your staff.



How Will Promotional Lanyards Benefit You?

Festivals and promotional events are perfect opportunities to promote your brand and interact with new prospective customers. You get the chance to tell people about your brand and your products and make sure that they remember it. Business owners often spend thousands of dollars on marketing strategies during events and product launches but sometimes, the simplest solutions tend to work well. At Ezy Lanyards, we’ve seen simple solutions like a printed wristband work very well in such occasions.

What are the Benefits of a Printed Wristband during Special Occasions? 

Printed wristbands, as the name suggests, are bands that can have logos and company names printed on them. They’re usually made of silicone of different colours so they can be very versatile. Here are some great benefits of  buying and distributing printed wristbands:

  • Branding – Wrist bands tend to stand out and draw attention so it’s a great way to promote your company. You just need to use a lettering colour that would contrast with the background and stand out sharply. 
  • Sporting Events – These bands are a perfect way to showcase your support a team at sporting events. You can order bands in team colours and write the team name or slogan on them. You can distribute these bands amongst other support teams and cheer for your favourite team. 
  • Trade Shows – At trade shows and commercial fairs, you need to make sure that your brand stands out and catches a prospect’s attention. A wrist brand would help you achieve that goal easily. You can order them by the bulk and give them to people who have purchase a product or booked a service at your booth. That would help spread the message about your brand. 
  • For Children – Printed wristbands are also available in child sizes so you can purchase them for events involving children. If your child is a part of a sport’s team or the debate club, you can order wristbands for all children and show your support. 

These bands are very affordable and easy to use. They’re also made from durable, child-friendly materials. The printed design and text on these bands won’t fade easily so they can withstand rough use and still be vivid and eye-catching. The minimal investment ensures that you get high ROI from this product. You can order anywhere from a 100 to 5,000 bands at a one time, so you’ll never be in short supply of the product.

If you want to try out our printed wristband, place an order today! Our company is an Australian owned and operated venture so you don’t have to worry about our quality. We can deliver to any location in Australia wide. Have any questions about lanyards or want to place an order? Get in touch with us at Ezy Lanyards through this contact us form. We’re also available on the phone so give us a call on 1300 753 675 and we’ll be happy to help.


Promotional Nylon Lanyards

Lanyards are a popular promotional item for many businesses; whether using them for your staff on a day to day basis, selling them as promotional merchandise, or giving them away as gifts, our Nylon Lanyards are a long lasting, long wearing branded item that you can add to your marketing collateral.

The Nylon Lanyard is available in three sizes – 15mm (800mm x 11mm print space), 20mm (800mm x 16mm print space) and 25mm (800mm x 21mm print space). These three sizes give you plenty of print space for your logo or branding, and allow you to customise them to your requirements.

Our lanyards come with a variety of clips allowing you to use then for a number of situations and settings. Our Alligator Clip is perfect for attaching ID or name badges to in the workplace or at functions and events; the J Hook is great for attaching to security passes while the Dog Clip allows for attaching keys.

Many of our customers use the branded Nylon Lanyard for events, functions and training sessions, purchasing our PVC card holders (which come in three different sizes) to use to hold ID cards.

The Nylon Lanyard is also perfect for sporting clubs, where the lanyard can be branded with the club’s or teams name and logo. When added with one of our bottle holder attachments, these lanyards are a great way for players to not lose or misplace their drink bottles on match day.

If you need a budget friendly, but good quality promotional lanyard for your business, you can’t go past our branded Nylon Lanyard.

Faux Leather Lanyard

Lanyards are a great promotional tool – not only does the wearer get a constant reminder of your business, those around them will see your business name as well. Our lanyards have a great range of uses, from events and functions through to every day office use.

One of our more popular branded lanyards is our Faux Leather Lanyard. With the look of leather, this lanyard provides a stylish look and comfortable wear, all while having the benefits of the general lanyards on the market. Our Faux Leather Lanyard lends itself to a great logo print with the option to either emboss your logo or have a classic logo print.

There is one big benefit our customers have found using promotional lanyards – the constant form of advertising they bring. Customised promotional products will often stand out from generic promotional items simply because they are different to what is on the market. Because promotional lanyards provide a constant reminder of your business, many company’s will use the same style of lanyard for years – they don’t go out of fashion and are always useable. Whether your staff use them daily, or they are given to customers and clients as part of a function, having your company name out there will bring you more exposure than a traditional advertising campaign.

These Faux Leather Lanyards are available in a range of three different colours – black, brown and white – with all of them having a traditional leather look. We also have a large range of attachments and accessories to let you customise the lanyard to your needs. Some of our more popular attachments with our Faux Leather Lanyard are the Dog Clip and the DC004 clip, while the Retractable Badge Reel and our PVC Card Holders are the more popular accessories.

If you find yourself in need of a promotional lanyard that you can use over and over in your business, our Faux Leather Lanyards are the perfect mixture of style and comfort.

Ezy Lanyards

Ezy Lanyards offers a large range of Lanyards, Wristbands, Badge Holders and Mobile Phone Holders as well as a range of other products for people on the go.

Ezy Lanyards is part of the Ezypromotions which offers a large of range of promotional products,USB Flash Drives, Music Players, Digital Photo Frames,apparel, pens and other promotional products. Visit for further product information.