Custom Wristbands in a Lanyards World

The world is awash with promotional products and all sorts of things to promote a business. There is social media, traditional media, print media, all sorts of business guides and search engines. With all the options available to a business it is often hard to decide where to put ones advertising dollars. Do I put it here? Do I put it there? Nobody really knows the answer definitively and they wouldn’t tell you if they did. It is like a huge mystery that would take the magic of ten Harry Potters to unravel. They are whole sections devoted to it in the library, all with conflicting opinions. Yet somehow through it all there is a shining light to guide you to the land of marketing miracles.

The thing with promo is that you need to think simple. To simplify is to wade through the murky waters they keep you from find what you are looking for. Keeping it simple also means keeping it inexpensive. Sure you can throw thousands or even millions of dollars behind your brand what what have you really achieve. Keeping it simple means looking for the products which will give you success without breaking the bank balance. Two such items come to mind. One is the wristband or custom wristbands. The other is the lanyard or custom lanyards. Both custom lanyards and custom wristbands are the answer to any marketing managers prayers. They tick all the boxes when it comes to making the right decision about where to put your marketing dollars.

Custom Wristbands have been around a long time now. I went to a judo competition the other day and they were handing out custom wristbands to both all the competitors and the champions. So if you were competing you got a custom wristband with the word “competitor” printed on it. Then if you won a medal you also got a wristband with the word “Champion” printed on it. I found it interesting that they were handing out both but I guess it would make all the participants feel special. This is understanding considering that it was a kids competition. By giving out the printed wristbands they were giving the kids something to remind them of the day and maybe put on their shelf and be proud of.

Funny enough there were also custom lanyards at the same competition. All the officials were wearing customer printed lanyards with the word “Official” printed on it. I guess they want to distinguish between officials and the normal people so that people know who was who. This makes sense as there were adults mixed in with children so identity was an important fact. What this went to show was how practical a products custom lanyards are. That have so many applications that one never knows where to stop. If you ever thought they were just for conferences you would have been wrong. Indeed both custom lanyards and custom wristbands have a multitude of uses out there in the business and sporting world and beyond. All it takes is a bit of imagination.

Custom Lanyards Melbourne

This time of year companies are seeking out products to add to their summer campaigns to help them promote their goods and services to the masses. Whilst it is not alway easy to choose something suitable for a campaign with a bit of thought it is always a possibility. This is as true in the rest of Australia as it is in Melbourne. There are a large number of companies based in Melbourne and the same issues revolving around marketing campaigns exist there as they do in the rest of the country. Fortunately corporates in Melbourne have an excellent section of supplier when it comes to looking up Custom lanyards Melbourne.

One of the greatest thing about living and working in Melbourne is that if you need a supplier there are a lot of options available. So if a company were looking for custom lanyards in Melbourne there would be a good chance that they could find one. This makes it all the more reason to add custom lanyards to a marketing campaign or to utilise for a special event. After all lanyards are a practical product which will resonate with the recipients. It always has and it always will. Who would not want a lanyard or even a custom printed lanyards.

When you find a company to supplier your custom lanyards such as EzyLanyards it might be a good time to enquiry about some other interesting and practical promotional products. Being that Melbourne is such a hub for travel and good options might be Personalised luggage straps. They are also a great gift when you are thinking about something that your customer won’t just like but will absolutely love. They look great wrapped around your luggage and you might even want to incorporate Melbourne into the log. Something live “Great to be from Melbourne”. That would be sure to impress.

Another great one is USB wristbands. These would go well with the personalise luggage strap. Image you get a personalised luggage strap and also a USB wristband with travel information and the like. That would be a great combination for a corporate gift, especially if it is for a travel themed promotion. The USB wristband would be a great addition as the person could store their travel photos and itinerary. What a great idea if I must say so myself. The best thing is that it is conveniently wrapped round your wrist and can be easily detached or re-attached if the need arises.

 

Market Forces Effect On Lanyards

You wouldn’t think that there would be too much in common between the humble lanyard and the market forces like exchange rates and geopolitical events like Donald Trumps trade war with China. You would not could not even start to imagine that would could effect the other. But the reality is it can. You see lanyards are manufactured in China. There are some small local manufacturers that do small quantities but the lions share are made in China. So when world events effect the currency market then they also end up effecting a product such as the little lanyard.

All manufactured products coming out of China are valued in USD. The USD being the all mighty American Dollar. The reason for this is because most raw materials are calculated in USD so it just makes it easier for the Chinese to price their manufactured goods in USD. Again there are some smaller manufacturers or non-export orientated factories that sell their goods in RMB, the Chinese currency, but they mainly service their domestic market. That said even factories that sell their goods in RMB are effected when there are currency fluctuations as the raw materials they buy are in USD.

So lately you would have noticed volatility in the currency markets. This is because the Chinese Government decided to devalue their currency the RMB in retaliation to American tariffs on their goods. This in turn spooked investors and causing them to flee fringe currencies like the AUD, or Australian Dollar, for the safety of the USD. So for a country such as Australia all the sudden they would find themselves paying more for imported goods such as custom lanyards. You see even custom lanyards can be effected by the policies of US president Donald Trump.

Luckily the price of custom printed lanyards is yet to go up. Indeed the good people at Ezy Lanyards are yet to raise their prices instead closing to absorb the cost. That said should this situation persist then you can expect all suppliers of custom lanyards to raise their price as well as any and all imported products. Lets hope that that doesn’t happen and that the AUD at least returns to a point above 70c against the USD.

What is a Lanyard and How Can it Help You

History of the Lanyard

The earliest historical mention of a lanyards is from 15th century France. The word “lanière” referred to a thong or strap apparatus. In the French military, lanyards were used to connect a pistol, sword or whistle (for signalling) to a uniform semi-permanently.[1] Lanyards were commonly used by cavalry and naval officers at sea. The reason being that a pistol lanyard could easily be removed and reattached by the user while staying connected to the pistol whether it is drawn or in a holster.

In the military, lanyards of various colour combinations and braid patterns are worn on the shoulders of uniforms to denote the wearer’s qualification or regimental affiliation. In horse regiments, lanyards were worn on the left, enabling a rider to pull a whistle from the left tunic pocket and maintain communication with his troop. Members of the British Royal Artillery wear a lanyard which originally held a key for adjusting the fuzes of explosive shells.[2]

So whilst lanyards might seem like a modern phenomena they are something that has a long history but which has adapted to remain relevant.

How Can a Lanyard Help You

As mentioned in previous articles there are many applications for lanyards. The mainly applications include but are not limited to the following:

  • To carry keys
  • To carry identification
  • To carry a pistol (historically)
  • As military identification (historically)

Apart from promotional lanyards and the corporate use there are other uses for lanyards.

Electronics

These days many electronic devises require a lanyard or are enhanced by one. There are a plethora or devises such as cameras, mobile phones, MP3 players, and USBS flash drive which require a lanyard to prevent loss. Often they are branded which is a convenient way for companies to tie in a simple cost effective product with a more expensive devise. I am sure we have all see people with anyone of these devises hanging from their necks.

Corporate Uniforms

Many corporate uniforms now include a lanyard as well. By branding the lanyard they try to ensure that there is no clash with their corporate branded. There is nothing worse then seeing one of your staff in their uniform with the logo of another company around their neck. Worst still is if they have that of one of your competitors. So how better to promote branding continuity then to supply all the necessary branded items for your staff.

 

 

Custom Lanyards For Business

Custom lanyards are a great way to enhance your business identity at the work place. Customers may often visit your office or store and custom lanyards are another great way to imprint your corporate identity in there mind. The presence of a lanyard is often subtle and the effect it can have is subliminal. Being that a lanyard is a useful and practical product any association between it and your brand is positive.

Printed Silicone Wristband

Custom lanyards are available in a variety of materials and branding option. As discussed in previous post about lanyards material options include:

Branding options for custom lanyards include:

Sectional Silicone Wristbands Coloured

Studies have found that subliminal marketing is the most effective way to imprint your logo in a customers memory. Attaching your logo to useful and practical objects such as custom lanyards is a super effective way to further enhance the bond between your customers and your brand.

Contact Ezylanyards today for any questions regarding custom lanyards.

Lanyards and Other Promotional Product

It takes all sorts of promotional products to make up a promotional campaign. Just as it takes all the colours of the rainbow to make a rainbow. At Ezy Lanyards we have a huge range of promotional lanyards, wristbands, luggage straps and short straps to suit any promotional marketing campaign. We have everything form the basic Bootlace Lanyard; to our custom luggage straps. We basically have a lanyard for any occasion and price range.

However we are by no means limited to promotional power banks. As you may very well know Ezy Lanyards is part of a larger group of website operated by Ezypromos is a supplier of a complete range of promotional products offering everything from promotional USB flash drives to customer apparel and workwear. So no matter what promotional product or gift you are after we can find it for you. In fact no order is too small (unless there is a supplier MOQ) and no product too hard to find. We can basically get you anything.

So next time you think promotional products think about US! Ezypromos (and Ezy Lanyard)

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