In the movie “The Power of One” the story was about a boy who was trained by Morgan Freedman to become a boxing champion. I really can’t remember what exactly happened that I do know it was based in South Africa or something and that it was an against all odds kind of story. If I remember correctly they boy does succeed in becoming a champion and an enduring relationship develops between him and the Morgan Freeman character. What is interesting is that the title refers to the power of one when really if you think about it the story was about the power of more than one person working together to achieve a certain goal. In this instance winning a boxing world title.
The same thing can be said about marketing. Sure there are instances where one person has an outsized impact on the marketing of a company, such as Elon Musk with his company Tesla. Then there are other companies which rely more on a group efforts to promote their wares. In such instance you would expect that there would be a full fledged marketing department using all the instruments necessary to promote the brand and its goods and services. Including in this would surely be a promotional products element which would seek to use promotional merchandise to as a means of marketing.
One such promotional product is the wristband. Although there are a variety of wristbands in existence, the most common one in the field of promotional products is the silicone wristband. Silicone wristbands are the most common custom wristbands out there. There are many reasons for that but primarily because they are inexpensive and durable. It is these two traits which make them such an integral part in any marketing department strategy for promotional products procurement. Procuring promotional products is easy but finding the right ones is always the challenge. With custom wristbands the advantage is that the outlay is so minuscule compared to other options.
People often ask me what the best approach to this or that is. I always say take the time out to think about what you are doing so that you can at least claim that whatever you have done was well thought through. The same can be said about promotional merchandise. Yes it is easy to make a decision, but have you really put in the necessary thought into it to ensure that your decisions is right. With custom wristbands it is always the right choice.